Behavioral economics researcher in public health

How do people make health decisions — and what does it take to change them?

I study how people allocate behavior when making health decisions. Drawing on demand and discounting models alongside qualitative approaches, I examine the constraints and boundary conditions that shape how individuals value health commodities, and what it takes to shift those valuations. I also founded PROMISE Labs Africa, an independent scientific nonprofit, to conduct translational behavioral economics research in Africa and beyond.