In his book, The Gay Science, German philosopher, Friedrich Nietzsche, tells the story of tells the story of a man who ran into a marketplace yelling that he seeks God. The people begin mocking him instead of helping him. In response, the madman then proclaims that they have killed God, and that everyone is responsible for his murder. Although Nietzsche was an atheist, he used the parable to highlight what happens in a society that pushes God out of its consciousness in the name of scientific innovations and technological breakthroughs. A society that has ejected God has no foundation upon which it can erect its morality and ethics. For people living in such a society, everything else loses its meaning and value - leaving people feeling lost and uncertain without a sense of identity and purpose.