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Opportunity Costs: A Simple Tweak that Will Improve Your Decision Making by 95%

A life that is plagued with poor decisions is like a watch with dead batteries – the times are more awry than it needs to be.

If you are serious about improving the quality of your life, you need to be more conscious of one simple thing that everyone overlooks 90% of the time.

You wanna know what it is?

It’s Opportunity Costs.

So, what are Opportunity Costs? This is best explained with an example.

Suppose you have the option of choosing between vegetables and chocolate. If you opt for the chocolate, your opportunity cost is not just the vegetables, but the flat tummy and healthier body you’ve always wanted.

The same thing happens when you have to choose between scrolling mindlessly on Instagram and taking action on the online program you just purchased. As before, if you choose Instagram, your opportunity cost is not just the time you would have spent on the online course, but also the rewards the specialized knowledge could have brought you in the future.

As you can see, in spite of our best intentions, as humans, we find a way to not act in our best interests. As a result, the quality of our lives continues to plummet.

But it is not all tales of doom.

You can improve the quality of your life, and one way to do that is to be more conscious of opportunity costs when you make decisions.

So, how then can you be more conscious about opportunity costs to improve your decision making?

Be Ruthless in Your Planning to See Opportunity Costs Better

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Stephen Spiller, associate professor at the University of Califonia, Los Angeles, conducted a study to examine how sensitive people were to opportunity costs in their decision making. In his study of 242 people, Spiller discovered that respondents who planned how they spent their income were more likely to consider opportunity costs than their counterparts who did not plan.

What’s the point here?

If you want to improve your consciousness to opportunity costs, you need to plan ahead of time when you’re not under any pressure to choose! While this obviously applies to money, you can see the same effect in various aspects of life. For instance, when you plan your day ahead of time, you’re less likely to ‘waste’ time on activities and choices that can derail you from your desirable destination

Impose Constraints on Yourself Simplify Opportunity Costs

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In the same study, Spiller discovered something interesting.

Among the respondents that did not plan, those whose salaries came in every month thought more about opportunity costs than those who got their wages every week.

This means that, even though the monthly salary earners did not want to think about it, the conditions of their pay still constrained them to think about opportunity costs. Naturally, the results would be quadrupled if planning was involved, but this is much better than nothing!

So, how can you set up constraints? A good example is leveraging on technology.

I’ll explain with a personal example.

Some months ago, I noticed that I spent a lot of time mindlessly surfing the internet. To help constrain my tendencies, I installed an app on my phone that blocked me from accessing my favorite sites for a large chunk of the day.

The result? My productivity skyrocketed because I constrained myself from having to choose between mindless surfing and projects I had on my desk!

Change the Frames and Opportunity Costs Become Clearer

Many times, we fail to consider opportunity costs because of the way the options are framed (i.e., presented to us).

Some researchers conducted a study where they offered a group of students the opportunity to by a DVD.

For some of the participants, the researchers presented the opportunity as a choice between buying the DVD and not buying it. Other participants received the opportunity as a choice between buying the DVD and ‘keeping the money for other purchases’.

Needless to say, the first group made 20% more DVD purchases than the second group.

This goes to say that the way the options are presented to you will determine how easily you will consider opportunity costs.

If you want to improve decision making, you need to learn how to deliberately change the frame.

So, when everyone is seeing the sale as “just 40% off”, you are changing the frame and realizing that you’re still paying 60%!

In the same vein, when everyone else is seeing the extra work as an opportunity to make extra money and advance your career, you’re changing the frame to see it as a means by which you lose valuable time with your significant other.

In Conclusion…

Just as it’s never too late to change dead batteries out of a clock, you can dramatically improve the quality of your life by improving the quality of your decisions.

All you need to do is to be more sensitive to opportunity costs by planning ruthlessly, imposing constraints on yourself, and actively changing frames presented to you.

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Promise

Promise Tewogbola is a Christian writer, behavioral economic researcher and author of several books. He has a master's degree in Public Health and a Ph.D. in Applied Psychology.